This is really funny!
There is a Dutch beer brand called Bavaria but they are not official sponsors of the Worldcup.
They thought most marketing campaings where too much male-oriented so they came up with something called the Dutchdress.
They then hired 36 girls to go to the match Denmark-Holland and somewhere halfway during the game they stripped down
to the little orange (Dutch national color) dress (which does not have any sort of brand name on it btw).
Stewards had them removed from the game and they where held for questioning for hours, very unsportmanlike behaviour from the FIFA if you ask me.