I was sailing with a 70 year-young cat builder last weekend. We were the only 2 out sailing (it was about 62*, which is very cold for floridians). He thinks the new AC will attract a new blood / generation into the sport. I think he could be right if there is enough coverage for people to see how amazing of a sport/thrill it is.
BUT.... there are so many obstacles to entry into this sport and it's not getting easier. We are losing public launch areas, at least $1000 to get your feet wet (give or take) on a 20 year old hobie or similar, no media coverage, other exotic sports that are cheaper to get into, etc.
Our community sailing center could care less about cats. They have a few waves for members, but thats as far as they go.