I don't think catamaran racing will ever get great coverage until there are radical changes in race format and coverage technology.

That is why I say these companies need to advertise from the lifestyle side, not the racing side. The new sailboat buyer isn't looking to race right away. They are looking to have fun. People that are already racing know what boats are around.

An infomercial or commerical about "The Hobie Way of Life" or something like that. Fun in the sun, a beer, some breeze... People watch NASCAR, but they don't go out and buy one because they want to drive in a race.