I thought ASA is a trade group for the maritime sailing industry.
This is a great business move that I hope will build off of the AC action. I hope it captures some free media and sparks interest out there.
US Sailing is about sailors, classes, Yacht Clubs and the administration of the sport.. ... all non profits with a complimentary mission. I don't know about your part of the world... but I have not observed any new sailors at clubs or events attributed to the AC spectacular. Our plan of hope and pray is not working!
Props to Hobie and Oracle.