There was a thread called something like: What would you do to market catamarans. I think there was another as well, but can't think of the title. As for how to do it, look at Caleb Tarleton's(?) Fleet in Washington state. They run a great Hobie 101 Seminar every year. Fleet 204 in N.Y. just sent some sailors to the youth nationals, and Fleet 448 in Rhode Island gets a decent turnout every year for a learn to sail cats seminar marketed by the Learning Connection.