Its not money, its not competition, its not complexity, it is not all the PWC, windsurfers,kayacks, climbers or soccer moms. It is a simple sails problem. TAKE SOMEONE SAILING! if they like it they will buy a boat in their price range. More importantly take a kid sailing and they will get their parents to buy a boat that they can afford. then be there when they bring it to the beach for the first time and help them set it up and make them feel looked after on the water by sailing over to them and saying hi. help them put it away after their first sail, suggest some simplifications to the rigging process.