Cost of freight TO A DEALER depends on distance from the factory, then how many boats they order. There are freight incentives to order more and Hobie Cat may subsidize the freight costs. I would be quite reasonable for a dealer to pass this cost on to the consumer. They also should be passing along assembly / prep charges.

Freight cost FROM A DEALER to a consumer is not controlled in any way other than the agreement that a dealer should assemble the product. This would imply that the consumer should pick up the product at a dealer. By dealer agreement, they are not allowed to sell outside their designated territories.