Mark, et al, we seem to get all sorts of people into sailing, racing or otherwise. It seem that we get both racers and non racers showing up at our events. (Races or other events) This is evidenced by the large numbers of people on hand to help with flags, launching boats etc.
Frankly, we can't seem to slow our growth down. every season we see new folks on the water. Some stick around and some move on.
I think the key to this is having a central meeting and sailing venue, Which we are very fortunate to have. We also promte learn to sail days and are present at local boat shows also. Our core group of more experienced sailors are quite approachable to new sailors, almost to a fault.
And yes the racing is very important to allo of this, BUT, while it is fun to win, the important issue is getting out on the water with your friends and your potential new friends and participating.