On personal level, the best way I have found to get people into the sport is, take them sailing. Maybe 1 in 5 will actually become involved but it's better than nothing.

It also helps not to scare them and let them sail the boat. We have 2 catamarans, a Wave and a Tornado. When I take them out on the Tornado I get, "that was nice" or "that was fun". On the Wave I get, "that was fun, I bet I could do that, where can I buy one".

I can relate, in the late 70's I was at a college race where we shared the course with Tornado's. After the races I was offered a chance to sail a Tornado. It scared the hell out me. I wasn't even sure this was fun, there was no way I was going to buy one.