Last November, when I had to replace my beloved Isuzu Vehicross, I was looking at several options. I was looking at Nissan Xterra, Toyota FJ, and the H3 specifically.
All were competitively priced, with the H3 being slightly more expensive but still well within my budget. The Toyota had the better safety rating, and the best mileage of all of them, plus the "cool" factor.
I ended up going with the FJ over the H3 in the end because of the impending financial difficulties that GM was going through - and a good thing too, since the dealer that I was going to buy from is now boarded up on account of the auto task force nazis.