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Another element that encourages more sailors to join in is that we take care of logistics, for example a van takes peoples bags and tents back and forth while we sail, all food is purchased by th organizers etc. We have a safety and preparation seminar for new participants, post checklists for boat preparation, provide each boat with a laminated list of phone numbers and a map, coordinate passage through a restricted naval area etc. The combination of a fun happening, good organization and increased safety measures encourages many sailors to join what would normally be beyond their comfort zone - which is, by the way, exactly what the ARC does so very well
If preparations are made and the winds don't show, then what? Rum is boring.