Hi, Mark,
<br>I honestly believe the guy ho drops 80k on a boat is looking to cruise, go weekends, join the local yaht club, etc. He's/she's not the same market segment as guys who want to stuff into a wetsuit and yahoo. Note that excepitons must exist to that general difference, and you're in a unique position to attract all of them to your dual purpose 'place'.
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<br>Yes there are always more "expensive" segments "above" any segment one analyses. But to suggest that the mere existance of such negates any consideration of price within a segment is oversimplification. By that reasoning, Hyundai shouldn't price-position vs their competition simply because some totally different people will shell out 170k for a Lamborgini. Moreover, ab initio, they shouldn't even have considered whether there's a segment for their afordable product, and just fold up their tent retroactively. Honda started out in cars that way also. "The last new car under 2k" in 1976!!!
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<br>Regards,
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<br>Ed Norris
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