.... but how do we convince the parents to let their kids go down this route...
Making the entry cat faster, safer, "cooler" ("hotter", whatever), cheaper, etc.
The marketing is like this: kids prefer the boat and ask for it. Then parents check if it is safe enough, easy enough, etc. - compared to the Optimist.
If we get kids to ask for it and parents find it a good choice vis-a-vis the Optimist, it MAY work. Otherwise it is a waste of time.
