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You need to read Stuart Walker's book "The Code of Competition" and learn that it's not the top guys that are the caretakers of the sport - it's the middle of the pack, and especially the guy that comes in last that you need to take care of. For when the last place person gets discouraged and quits - there's someone new that comes in last - and the cycle starts all over again.
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I haven't read that book but I completely agree with this statement.