There was some talk at Cocoa beach that a company was interested in interviewing a few teams at the finish about a potential sponsorship and creating a documentary-ish film next year. Not sure if that ever happened but I think it's a cool idea, with or without a "sponsorship."

If a couple of teams came together and kept up with some of the fun stuff from the week on their GoPros both on and off the water and threw in some narratives along the way you could easily make a mashup of the week's experience from the view of a couple different teams. I don't think that would take much effort--just a few GoPros and teams talking to the camera here and there. That would give potential prospects a great look at what the week is like and hopefully stir more interest.