Identify demand: EUROPE has demand and can afford the product and have the TIME to actually use the product.

Produce technologically advanced and affordable unit to meet market demand and establish master distributor to reach end users through boat shows.

Maximize the profitability to the dealer and master distributor so that they can afford local advertising and promotion of the sport through electronic and print media and local shows.

Focus 80% of your advertising money and marketing on the 20% of the clients that make you the most money and cater to their needs.

That's what's really happening with the profitable companies who produce catamarans these days. Will it allow for massive market growth? No. It doesn't matter though. None of them could meet a dramatic increase in sales if they had to. Hobie Cat has the most scaleability with the Plastic Fantastics (Wave, bravo etc). Performance could meet increases in demand of MAYBE 100% annually which would still be less than a couple of thousand units per year worldwide. Anything much more dramatic than that and the company would need a complete restructure in my opinion.

Think about that. 280 million people in the US....Combined I do believe (Although could be wrong on this (Jack? Matt?) that the total US consumption of beach catamarans is less than 3000 per year when you combine Hobie and Performance. It may even be under 1500 units domestically.

The market is offshore and to resorts. They should concentrate their efforts there as there are the three keys to boat consumption:

They can afford it with better earning to expenses ratios and the dollar is weak.

They have access to the water through clubs and lenient zoning rules.

They have the time as the rest of the world doesn't work the same insane schedules Americans work trying to get ahead. (Generally)