Jake said we ought to promote through newspapers and magazines.., and I think he is right.

However, that has not really helped in the Keys. For every event we put on down here, I send a Press Release to all the newspapers at the same time with an exciting picture.
Several of the papers run the story as is. (When you write a PR, you must write as one of their reporter would write it. If you fill it with too many ads, they will toss it.)

And then after the event, on Monday AM, no matter how tired I am from running the races for the weekend, I get out a PR with several hi-res pix of the event and highlight the local sailors.
Again, almost all the papers publish the story.
Important that you do not send to one ahead of the other.., they take this as bias to another paper if they are the last to see the PR and do not make it in their next issue, while others do get it in.

Results have been poor, however, despite the great color pix in some of the papers. Well, I do have some tennis buddies that say they saw the story and loved it. But, the local dealer has not sold any boats because of it that I know of.

By the way, we are talking about 4 or 5 papers down here -- guess we have lots of news on these tiny islands. <img src="http://www.catsailor.com/forums/images/graemlins/grin.gif" alt="" />

Glad Mary pointed out to Matt the great coverage we have been getting form the major sailing magazines. But, why not Sports Illustrated, I wonder. <img src="http://www.catsailor.com/forums/images/graemlins/tongue.gif" alt="" />
Rick