My 2 cents worth-
Create and implement a marketing plan focusing on a target audience, not a wish list of customers/sailors, but a brutally honest look at the optimal client base and then enact a strategy to expand and develop that market.

In the case of existing cat builders/suppliers, revamp the existing range or create a new cat with new exciting graphics, features and if you have the dollars, sell the perception 'you need this' through aggressive media campaigns or events.

Present the new product range to target audiences at sailing events,shows and involve local/state and national media- getting spectacular action shots or lifestyle images are all part of the hook to get clients in.

You either revamp the old classes to attract existing owners back to the fold to buy/update new 'go-fast, must have' bits and/or gain buyers to purchase the new model to be competitive/ trendy or lifestyle followers.

True market penetration means the product has to be seen as reasonably affordable and a 'must have.' not an easy act to follow with cats these days when you have PWC's/cars/bikes etc all fighting for market share.

Maximising promotion means ensuring all media are kept well informed on a regular, ongoing basis of events and activities even to the stage you force feed journalists with stories/photo/video action backed up with good looking talent talking heads. sailing in general falls down badly in this area.

As a last resort, have good looking females suitably dressed in brief bikinis or exotic clothing drape themselves over the merchandise. Sex remains a mainstay of marketing and promotion

Qb2