What is "reasonably affordable". I am not convinced that catamaran sales are very price sensitive.

Firstly who buys the new cats. I think a large percentage goes to holiday companies. When you look at price per head a cat is already quite competitive. One of the most popular boats in the world is the Laser and that costs around $5000 per head. I don't think price is the big issue.

Catamarans have poor sales compared to almost every other established water sports.

Jet skis cost a bomb $5000 + $50/hour. But outsell sail boats 15 to 1, that is because they are easy to use.

It is apparent that the big sellers are the recreational boats, why do we think that is the case, is it the price? I don't think so, I think it has more to do with ease of use. You need to make it as easy as possible for people to start sailing, and Cats aren't. We need boats that are fast but easy to sail, are safe to take the family out on, and are quick to set up. The answer to the marketing problem is accessibility, accessibility and accessibility.

Gareth