Rick,

We experienced your work first hand during the Steeplechase. Twice we went into restaraunts and were asked if we were part of the sailboat race around the island. That was cool and though I haven't seen the articles, I'm sure they are spectacular.

That aside, what kind of demographic lives in Key Largo? I think the lack of interest you've witnessed has more to do with the age and activity level of those that live there than anything else. What has been done, however, is the next time that restaurant waiter goes to a beach where he sees a catamaran, he's more likely to approach the owner and the boat for a closer look since he now has a local interest in the boat. I would. I don't think press is going to immediately make people flock to the sport but it plants a vital seed.