It's not ALL doom and gloom guys... not to say it can't be done bigger or better, but we are selling more boats, we are getting more publicity. For Hobie Cat and the HCA's part, we are working to make things better and grow the sport. We are seeing people come back from resorts and buy boats. We are trying to make the products more user freindly. We sell several mast stepping systems, the 21 Sport cruiser came standard with one, the Wave is soo easy and the Bravo is a snap as it is. We ARE advertising in major and regional magazines. We are promoting to the existing mono sailors. We are getting TV and Movie time. We have a full time promotions and marketing staff again. We are working to make our products more exciting looking. The HCA has created a new position to hunt for major sponsorship money. Many posts were right about the cost of this type of endeavor, we (Hobie Cat and the HCA) cannot do it alone. We need to involve BIG money and are going after it.

I will be sure to direct our marketing guys to review these posts for any additional viable ideas.

Now, back to vacation...