Matt- I know advertising is expensive, but I've never seen an ad for hobie, other than sailing magazines. (I did see a couple of Bravo's in the new 007 movie)Our sport, regardless of builder, needs to be made cool again. It sounds really stupid, but looking back I think the day I bought my first boat was borderline spiritual event. On some small scale it changed my life for the better, and honestly that isn't something that happens all that often unintentionally with out loads of effort. I think that too many people view sailing catamarans as a black art. Something that only an elite few can grasp. Only an elite few get to perfect it, but thats the case with just about everything.