The BS you call it is about wanting to deliver the best and profits follow, like Walt said, build it and they will come. Profits for shareholders is exactly the excuse the Million dollar CEOs use as a mantra to rip people off in every corperation...it is getting tired sport and it is unsustainable..check out the planet..it does not like it....and I do not mean global warming, I mean creating too much rubbish. Time to suck it in and make excellent, long life product, not crap. There is nothing wrong with providing a SERVICE and getting a profit for that rather than reluctantly putting out substandard service for a target profit...and the highest possible profit all of the time...this mentality creates the devious mendacious marketing we see every day. "never mind the quality, feel the width!"
