ROI? How does that accounting work? What if I frequent 7/11 year round because they are sailing sponsors? How about selling them on the idea of using the sailing lifestyle in their display advertising: buy your bag of ice from us and you'll be as cool as the Tybee sailors!

I can't imagine any single event is worth sponsoring,in terms of short term ROI. Repeat business over a period of several years is another mattter.

It's a job for Trey! He's a sailsman! laugh

Last edited by pgp; 05/21/09 10:12 AM.

Pete Pollard
Blade 702

'When you have a lot of things to do, it's best to get your nap out of the way first.