From todays Scuttlebutt [quite] AD CAMPAIGN AIDS IN OLYMPIC EVENT SELECTION At first, it seemed like an impossible task. But just months after launching a campaign to get a sailing event called women's match racing included in the 2012 Olympics, local organizers of the effort learned that they'd achieved their goal. Thanks to an international ad campaign planned and executed by Zimmerman Design Office in Sheboygan (WI), the International Sailing Federation voted last November to include the sport in the 2012 Olympics in London. The idea came from sailing enthusiast Terry Kohler, 73, owner of Windway Capital Corp. and North Sails, who decided to get involved after talking to professional sailors last spring while in Spain for the America’s Cup.
Since there is only room for 10 sailing events in the olympics, women's match racing could only be included if something else got bumped. That's where the advertising came in. Kohler turned to ZDO, which does a lot of work for Windway and North Sails. Owner Bryon Zimmerman and his staff put together glossy ads to run in the three biggest sailing magazines, asking people to call their ISAF representative and lobby for the inclusion of women's match racing in the Olympics. "There really was a ground-swell of responses to the ads," Zimmerman said. "It was so fast and furious. I think people were passionate about it. The international ad campaign helped. All those elements … are what got it in." -- The Sheboygan Press, read on: http://tinyurl.com/28ta8q [/quote]
