There won't be a telecast. Even with Australia having a great shot (and eventually winning) in the 470 in Sydney, I saw no coverage until the last race. And then it was pretty weak coverage at best, I can't even remember them showing the start, just the last couple of legs.

It is up to the sponsors to kick up a fuss and either pull out all their financing or put in some serious dollars, both in support of sailing. It is their advertising, they need to make it work for them.

Potential sponsors should be looking at sailing as an opportunity to make money, it is an untapped and poorly run marketing machine at the moment, but with huge potential. The answer is greater visibility.