We're probably missing a sponsorship opportunity precisely because of the economy and "couch potato syndrome".

Consider the idea of approaching any of the national convenience store chains. A rational scenario goes like this: the store gives away free coupons at any regatta in hopes of increasing store traffic. The coupons can be for small items i.e. ice, sodas and the like with a few loss leaders- $5 off a full tank of gas.

That's a simple beginning. Once a relationship is established it can be expanded.