I was just at the dentists office, my kid needed some teeth pulled for braces, anyway, in the waiting room, there was a National Geographic Adventure magazine.
My buddy owned a windsurfing shop for about 20 years. The shop was in a metro area with lots of stores and traffic. Across the street was a Jiffy Lube and every so often he'd take a handful of leftover windsurfing mags and put them on the table in the waiting room. Don't know if it ever got him any business, but it seemed like an easy way to spread the word to a crowd that would otherwise not be exposed to sailing/windsurfing.
