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Mike,

You are right the customers are the sailors.


Dave and Mike.... you need to take a look at this principle.

Definition of the word CLUB and customer

club/kləb/
Noun:

An association dedicated to a particular interest or activity.
A heavy stick with a thick end, esp. one used as a weapon.


The word customer

Definitions
1. General: A party that receives or consumes products (goods or services) and has the ability to choose between different products and suppliers.


Two points.... Yacht CLUBS have members... Period... They race some days and they organize on other days... They are never considered Customers... and Employees. Fact of the matter... they can't even sell over a certain amount of food and booze to the public... (they have a favorable tax deal relative to a bar or restaurant)

YACHT CLUBS agree to reciprocate services to other Yacht clubs and their members.... So... i get to go racing at another Yacht club's PRIVATE EVENT.. I get to use their bar... I get to use their restaurant.. and their Race Committee. KEY POINT I must be a member. By law... it must be this way... (you can't compete with private businesses) Historically.... reciprocating privileges is relatively new to sailing... The YRA's and US Sailing organized and standardized the reciprocity deals and all other aspects of racing to GROW THE SPORT.


So.... even tho you may think that Yacht Club A is competing with Yacht Club B... They are PARTNERS in a private relationship offering stuff to their members (aka sailors) along with YRAs and US Sailing.

Businesses have customers ... AND you will note... compete against different products and suppliers. Their is NO competition here between YC... there is a partnership between YCs.

Basically, Yacht Clubs opened their doors to cat sailors without insisting on membership.... HOPING that the sailors would understand they were freeloading on the partnership system... Man up and join up with the YRA as a club organization and reciprocate in growing the sport. Even better... cat sailors would join these clubs as members.


The more you focus on the idea and message that sailors are customers... the worse the game.

Mike, we use the term BENEFIT and not PRODUCT because USSA, YRAs and YACHT CLBUS offer benefits to their members.

If you sail big boats... you can see things a bit more clearly..
Sailing World Sells the NOOD Regattas to sailors.
Premiere Racing sells Key West Race week to sailors.
These for profit businesses BUY services from Yacht clubs, they pay for transportation of volunteers to run the events on the water and then sells the package to sailors.... The price is much steeper then when my YRA or Yacht club runs the identical event using the partnership of the sailors, volunteers, Yacht Clubs, YRAs and Sailors. When I choose to race the NOODs... I am a customer! When I race at somebody's club event... I am a member of a reciprocating club.

Dave wrote..
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And for F@#K sake Matt, Mike and Mark stop blaming the sailors. You guys sound like a bunch shop owners blaming the customer for not buying a product they don't want. You noticed I didn't change the text size and bold it, I figured you could read it using the default text.


No Dave.... ( that would be Mittens) I am holding MEMBERS of the partnership accountable for not supporting their event. There was a breakdown this year.

The mistake is made by thinking you are buying a service.... Your analysis of how shop owner (St Andrews) is kicking butt over shop owner (PBYC) is bad for the sport.

FYI to the bystanders. .... US Sailing AND the USSA Multihull committee DO NOT SET THE BUDGET.... Pensacola Beach Yacht Club set the budget, pricing, fees, etc etc based on their costs, what they offer for food etc etc. Do you really think it's valuable to compare St Andrews YC and Pensacola Beach YC here...
For the sake of argument, because I don't have or have ever seen a detailed budget or accounting, the sponsorship money paid the overhead fees... So the bottom line... the YC is running an event for sailors who are members of the system.. Do you think PBYC screwed the sailors... Read the minutes... We have complete transparency here...





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