I think the US Multihull Championship can be a fantastic, highly regarded and well attended event that encourages participation in the sport. This should be the goal. The championship does not have to be the premier US multihull event to be a great success.

I think that a North American or National championship in your chosen class is always going to be a greater focus for most racers at the higher level.

I believe that the key element for a successful US Multihull Championship, as I have defined it above, is differentiation (in the marketing sense of the word).

Product Differentiation: “A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics.”

The Alter Cup needs to be something that other events are not. Be radical!

My suggestion is to make the Alter Cup an open Portsmouth handicap event. This is a radical idea the likes of which has never been tried in the US. Picture the Texel equivalent of course racing. Why not throw a distance race in there as well. Differentiate the Alter Cup from every other catamaran championship in the US. Do not bill it as the championship that will decide who is the best catamaran sailor in the US. You will be laughed at. Bill it as the event no one is going to miss because there is nothing else like it.