Originally Posted by brucat

Maybe a big-ticket sponsor wouldn't be so hard to land if we approach (and value) it differently?


What would you posit as the return for that large investment? An audience of??? spending how much on said products?

Personally, I think LV has accepted their business model as successful. There's no way the commonfolk could afford that product, so why the heck should LV care about the unwashed masses getting entertained?

If Bermuda sells out and the VIP tent is stacked with Ritchy Rich folk, then LV wins.

So, events that target a lower socioeconomic audience probably need to go after 3M or whomever makes duct tape.