I suspect the real money (spent and possibly earned) would be with the multimedia coverage.. They did a pretty good job with the video (minus the commentary) and I'd pay a few bucks to watch all the next iteration of the AC if it's on high-performance multis
I think they do something of this sort (or tried) with NASCAR races, where you could pay a small fee and be able to include in-car transmissions (radio and telemetry) along with the streaming video..
With as much real time data as they were collecting, I'd love to be able to switch on those attributes while watching (like the VMG and AWA numbers)
Jay, you could dial into either of two cameras onboard each boat complete with dedicated on-boat audio to watch any race through the America's Cup phone app...no fee.