There is a degree of truth to that, Tami. But, I can tell you from first-hand knowledge that the support of the Hobie Cat Company hasn't hurt (intentional, major understatement).

In this case, the importance of the brand, beyond company support, is as Pat alluded to above. It gives everyone a core to hone in onto. While others may be successful at bringing together a bunch of boats to sail on handicap, Hobie fleets choose to focus on bringing together Hobie Cats.

It's hard to argue with their success.

Mike