I'm here in SF now and the crowd on Sunday was massive. Hardly any seats open in the grandstands and thousands lining the beach. The concessions dude I spoke to said that they grossly underestimated how many people would show up and they had to order a lot more beer and food to sell.
The experience here is something you really have to check out for yourself before you poopoo it. Definitely everyone here is loving the whole thing.

Holy hell I forgot to me ton that yesterday at the AC village the checkout line at the big schwag store wrapped around the entire store!