Perhaps LaPierre is really pissing in his pants, afraid of leftist protesters. But the gun-safety advocates I spoke with took a more cynical view, arguing that LaPierre’s be-afraid-buy-guns speech is better understood as a marketing move.
The number of Americans who own guns has been declining for years, creating a serious marketing problem for the gun industry. With fewer owners out there, the gun industry has to convince the people who do own then to buy more and ideally build up a massive and expensive stockpile of weaponry.
Will Chumlee buy more pieces? If he can unload his Beck gold coins...
